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(1) In the following, we provide information on the collection of personal data within our services. Personal data is any data that can be related to you personally, e.g. name, address, email addresses, user behaviour.
(2) The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is:
KOHL GmbH & Co. KG
Krummenweger Straße 173
40885 Ratingen, Germany
Represented by: Ralf Kohl
You can contact our data protection officer at:
Email address: legal@markierung.com
Website: www.markierung.com
(3) When you contact us by email or via a form, the data you provide (surname, first name, email address, age, address, your telephone number) is stored by us. We delete the data arising in this context once storage is no longer required, or restrict its processing if statutory retention obligations apply.
(4) If we use commissioned service providers for individual functions of our offering or wish to use your data for advertising purposes, we will inform you in detail below about the respective processes. In doing so, we also state the defined criteria for the storage period.
(1) You have the following rights vis-à-vis us with regard to the personal data concerning you:
– Right of access,
– Right to rectification or erasure,
– Right to restriction of processing,
– Right to object to processing,
– Right to data portability.
(2) You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data. The authority responsible for us is the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia.
(1) When using our websites for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 (1) sentence 1 lit. f GDPR):
– IP address
– Date and time of the request
– Time zone difference to Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access status/HTTP status code
– Amount of data transferred in each case
– Website from which the request originates
– Browser
– Operating system and its interface
– Language and version of the browser software.
(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and through which certain information flows to the party setting the cookie (in this case, us). Cookies cannot execute programs or transmit viruses to your computer. They serve to make the website as a whole more user-friendly and effective.
(3) Use of cookies:
a) Our services use the following types of cookies, the scope and functionality of which are explained below:
– Transient cookies (see b)
– Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies. These store a so-called session ID, which allows various requests from your browser to be assigned to the shared session. This enables your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close your browser.
c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.
d) You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. Please note that you may then not be able to use all functions of this website.
e) We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.
f) The Flash cookies used are not captured by your browser but by your Flash plug-in. We also use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of the browser you use and have no automatic expiry date. If you do not wish Flash cookies to be processed, you must install an appropriate add-on, e.g. „Better Privacy“ for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend regularly deleting your cookies and browser history manually.
(1) In addition to the purely informational use of our website, we offer various services that you can use if interested. To do so, you will generally need to provide further personal data, which we use to provide the respective service and to which the aforementioned data processing principles apply.
(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.
(1) If you have given consent to the processing of your data, you can revoke it at any time. Such a revocation affects the permissibility of processing your personal data after you have expressed it to us.
(2) Insofar as we base the processing of your personal data on the balancing of interests, you may object to the processing. This is the case if the processing is not necessary, in particular, for the performance of a contract with you, which is described by us in the respective description of the functions below. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing, or explain to you our compelling legitimate grounds on the basis of which we will continue the processing.
(3) Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection to advertising using the following contact details: legal@markierung.com
(1) With your consent, you can subscribe to our newsletter/mailing, with which we keep you continuously informed about our services and individual programmes.
(2) We use the so-called double opt-in procedure for registering for our newsletter/mailing. This means that after you register, we send you an email to the email address provided, asking you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be blocked and automatically deleted. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.
(3) The only mandatory information for sending the newsletter/mailing is your email address and your first name. Providing further, separately marked data is voluntary and is used to address you personally. After your confirmation, we store your email address for the purpose of sending you the newsletter/mailing. The legal basis is Art. 6 (1) sentence 1 lit. a GDPR.
(4) You can revoke your consent to receiving the newsletter at any time and unsubscribe. You can declare your revocation by clicking on the link provided in every newsletter email, by emailing legal@markierung.com or by sending a message to the contact details provided in the legal notice.
(1) We currently use the following social media plug-ins:
The data mentioned in § 3 of this declaration is transmitted to Facebook. Facebook will anonymise your IP address immediately after collection. By activating the plug-in, personal data about you is transmitted to the respective plug-in provider and stored there (in the case of US providers, in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser’s security settings before clicking on the greyed-out box.
(2) We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.
(3) Facebook stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1) sentence 1 lit. f GDPR.
(4) The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us is directly assigned to your existing account with the plug-in provider. If you press the activated button and, for example, link to the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the plug-in provider.
(5) Further information on the purpose and scope of data collection and its processing by Facebook can be found in the privacy policies provided below. There you will also find further information on your rights in this regard and setting options for protecting your privacy.
(6) Address of Facebook and URL with privacy information:
Meta Platforms Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo.
Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
(1) We have embedded videos in our online offerings that are stored on http://www.YouTube.com and https://www.vimeo.com/de and can be played directly from our website.
(2) By using our services, YouTube or Vimeo receive the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in § 3 of this declaration is transmitted. This occurs regardless of whether YouTube & Vimeo provide a user account through which you are logged in, or whether no user account exists. If you are logged in to Google, your data is directly assigned to your account. If you do not wish this to be assigned to your YouTube profile, you must log out before activating the button. YouTube & Vimeo store your data as usage profiles and use them for the purposes of advertising, market research and/or demand-oriented design of their website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube & Vimeo to exercise this right.
(3) Further information on the purpose and scope of data collection and its processing by YouTube & Vimeo can be found in the respective privacy policy. There you will also find further information on your rights and setting options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Vimeo’s privacy policy can be accessed at https://vimeo.com/privacy.
§9 Use of Google Adwords Conversion
(1) We use the Google Adwords service to draw attention to our services on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
(2) These advertising media are delivered by Google via so-called „ad servers“. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you reach our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values.
(3) These cookies enable Google to recognise your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked across the websites of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.
(4) Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.
(5) You can prevent participation in this tracking procedure in various ways: a) by setting your browser software accordingly; in particular, suppressing third-party cookies means that you will not receive ads from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain „www.googleadservices.com“, https://www.google.de/settings/ads., whereby this setting is deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the „About Ads“ self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of this offering to their full extent.
(6) The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In addition to Google Adwords Conversion, we use the Google Remarketing application. This is a procedure with which we would like to address you again. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done by means of cookies stored in your browser, through which your usage behaviour when visiting various websites is recorded and evaluated by Google. This enables Google to identify your previous visit to our website. According to its own statements, Google does not combine the data collected as part of remarketing with your personal data that may be stored by Google. In particular, according to Google, pseudonymisation is used in remarketing.
(1) This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.
(2) Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.
(3) You can prevent participation in this tracking procedure in various ways: a) by setting your browser software accordingly; in particular, suppressing third-party cookies means that you will not receive ads from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain „www.googleadservices.com“, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the „About Ads“ self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of this offering to their full extent.
(4) The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f GDPR. Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
§12 Miscellaneous
(1) Our websites also use the „Custom Audiences“ remarketing function of Facebook Inc. („Facebook“). This allows interest-based advertisements („Facebook Ads“) to be displayed to users of the website when they visit the social network Facebook or other websites that also use this procedure. In doing so, we pursue the interest of showing you advertising that is of interest to you in order to make our offerings more interesting for you.
(2) Due to the marketing tools used, your browser automatically establishes a direct connection with Facebook’s server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding page of our website or clicked on one of our ads. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will obtain and store your IP address and other identifying characteristics.
(3) Logged-in users can deactivate the „Facebook Custom Audiences“ function at https://www.facebook.com/settings/?tab=ads#_.
(4) The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.
